Professional Summary
AI-driven marketing strategist with 20+ years in content development, automation, and campaign growth. I’ve architected tools and workflows that reduced production costs by 80% and scaled content outputs 10x across publishing, film, and gaming. My work merges creativity, analytics, and automation to help marketing teams perform faster with measurable results.
Core Competencies
- AI Marketing Automation & Workflow Optimization
- Content Strategy & Audience Growth (Publishing, Media, SaaS)
- Generative AI Tools (ChatGPT, MidJourney, Claude)
- Campaign Development & Social Media Strategy
- Digital Advertising (Amazon PPC, Meta Ads, Google Analytics)
- Creative Design (Photoshop, Illustrator, InDesign)
- Publishing Pipelines (KDP, IngramSpark, Draft2Digital)
Featured Project — Revoicer
Revoicer is an AI-powered campaign automation system I built to transform any dataset or content library into over 1,000 optimized posts. It includes 50+ engagement models—such as polls, emoji storytelling, gamified quizzes, and review reframes—designed to multiply audience reach and reduce marketing costs by up to 80%.
Revoicer demonstrates how automation and narrative logic can merge into one cohesive marketing engine, making it ideal for agencies, publishers, and media platforms aiming to scale fast while maintaining quality.
Selected Achievements
- Published over 600 books and 3,400 film reviews with AI-assisted creative workflows.
- Built scalable marketing systems used by agencies and publishers to expand social reach 10x.
- Developed narrative and content frameworks inspired by game design principles to improve audience engagement.
- Directed visual campaigns that blended MidJourney art with professional design for cost-efficient, high-impact results.
Professional Experience
Independent Author & Designer | Shade.ca (2000–Present)
Built 600+ books and automated publishing pipelines combining GPT, MidJourney, and Adobe Suite. Managed marketing across publishing, games, and film criticism.
Content Marketing Consultant | Freelance (2015–Present)
Applied AI tools to social media, email marketing, and analytics to help agencies reduce turnaround time from weeks to days.
Film & Game Industry Roles (1995–2015)
Contributed to campaigns for iconic franchises including Street Fighter II, Tetris, Pac-Man, and Bejeweled. Designed UX assets, marketing visuals, and brand systems bridging entertainment and strategy.
Education & Certifications
- DEC, 3D Animation — La Cité collégiale, Ottawa
- DEP, Graphic Design — Compétences Outaouais, Gatineau
- Certificate in Multimedia — Compétences Outaouais
- Certificates: Ethical Social Media (University of Sydney), English for Journalism (UPenn), Game Theory (University of Tokyo)